Health Minister Nafsiah Mboi urged the mass media to take a greater role in the fight against tobacco by reducing cigarette advertisements.
Speaking during an editors forum in Jakarta on Wednesday, Nafsiah said that the media could prevent tobacco use, particularly among the youth by limiting such advertisements.
“Tobacco advertisements, including the ones in mass media, influence people to smoke. For the sake of the next generation, we urge you to limit it,” said Nafsiah.
Government Regulation No.109/2012 puts tighter restrictions on tobacco advertising in all media.
Tobacco companies, for example, can still advertise their products in outdoor places, but the banners or any medium they use to advertise the cigarette products should not exceed 72 square meters.
Television stations can air cigarette advertisement only after 9:30 p.m. and before 5 a.m. For print media, companies are not allowed to place tobacco ads on the “front page”.
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